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What Sprint Ending Its Sponsorship of the Cup Series Means for NASCAR

Bleacher ReportWhat Sprint Ending Its Sponsorship of the Cup Series Means for NASCARBleacher ReportTuesday's announcement that Sprint will be ending its entitlement sponsorship of NASCAR's marquee racing series caught many of us off guard. After the 2016 season, the telecommunications company will have been the sport's title sponsor for 13 years.

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